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Advertising as a Medium of Gender-Biased Communication (стр. 3 из 4)

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[1]Furnham, Adrian. Gender role stereotyping in advertisements on two British radio stations. –http://www.findarticles.com/p/articles/mi_m2294/is_1_40/ai_54250825/print

[2]Porter, Richard and Samovar, Larry. "Approaching Intercultural Communication," // Intercultural Communication: A Reader/ Eds. Samovar and Porter. – 4th ed. – Belmont, CA: Wadsworth, 1985. – P. 20-29.

[3]Penington, Dorothy L. "Intercultural Communication," // Intercultural Communication: A Reader/ Eds. Samovar and Porter. – 4th ed. – Belmont, CA: Wadsworth, 1985. – P. 31-36.

[4]Plato. Republic, Book V, quoted in Women in Western Thought. – Ed. Martha Lee Osborne. – New York: Random House, 1979. – P. 15-16; Aristotle. Metaphysics. Quoted in Miles, Rosalind. The Women's History of the World. – Topsfield, MA: Salem House, 1989. – P. 57; Aquinas. Summa Theologica. – Quoted in Women in Western Thought. – Ed. Martha Lee Osborne. – New York: Random House, 1979. – P. 68; Tavris, Carol and Wade, Carol. The Longest War: Sex Differences in Perspective. – San Diego: Harcourt Brace Jovanovich, 1984. – P. 14; Excerpt from Freud's letter to Martha Bernays, quoted in Miles, Rosalind. The Women's History of the World. – Topsfield, MA: Salem House, 1989. – P. 222.

[5]Wolf, Naomi. The Beauty Myth. – New York: William Morrow, 1991.

[6]Wood, Julia T. Gendered Lives: Communication, Gender, and Culture. – Belmont, CA: Wadsworth, 1994. – P. 160-162.

[7]Courtney, A. E., & Whipple, T W. Women in TV commercials. Journal of Communication, 1974, 24, – P. 110-118; Culley, J., & Bennett, R. Selling women, selling blacks. Journal of Communication, 1976, 26. – P. 160-174; Dominick, J. R., & Rausch, G. E. The image of women in network TV commercials. Journal of Broadcasting, 1972, 16. – P. 259-265; Furnham, A., Abramsky, S., & Gunter, B. A cross-cultural content analysis of children's television advertisements. Sex Roles, 1997, 37. – P. 91-99; Furnham, A., & Skae, E. Changes in the stereotypical portrayal of men and women in British television advertisements. European Psychologist, 1997, 2. – P. 44-51; Kolbe, R., & Langefeld, C. Appraising gender role portrayals in TV commercials. Sex Roles, 1993, 28. – P. 393-417; O'Donnell, W. J., & O'Donnell, K. J. Update: Sex role messages in TV commercials. Journal of Communication, 1978, 28. – P. 156-158.

[8]Lobban, G. Sex roles in reading schemes. Educational Review, 1975, 27. – P. 202-210.

[9]Weitzman, L., Eiffer, D., Hokada, E., & Ross, C. Sex-role socialization in picture books for preschool children. American Journal of Sociology, 1972, 77. – P. 1125-1150.

[10]Potkay, C., & Potkay, C. Perceptions of female and male comic strip characters: II Favorability and identification and different dimensions. Sex Roles, 1984, 10. – P. 119-128.

[11]Furnham, Adrian. Gender role stereotyping in advertisements on two British radio stations. –http://www.findarticles.com/p/articles/mi_m2294/is_1_40/ai_54250825/print

[12]Craig, R. Stephen. The Effect of Television Day Part on Gender Portrayals in Television Commercials: A Content Analysis, in Sex Roles 26(5/6), 1992. – P, 197-211. – http://www.aber.ac.uk/media/Students/lmg9309.html

[13]Neto, Felix and Pinto, Isabel. Gender stereotypes in Portuguese television advertisements. In Sex Roles: A Journal of Research, July, 1998. – P. 45-46. – http://www.findarticles.com/p/articles/mi_m2294/is_n1-2_v39/ai_21136467

[14]Bandura, A. Social learning theory. Englewood Cliffs, NJ: Prentice-Hall, 1977.

[15]McArthur, L. Z., & Resko, B. G. The portrayal of men and women in American television commercials. Journal of Social Psychology, 1975, 97. – P. 209-220.

[16]Schwindt, David. Searching for the New Boy. – http://www.fortunecity.com/meltingpot/kamimura/130/thesis

[17]Manstead, A. S. R., & McCulloch, C. Sex-role stereotyping in British television advertisements. In British Journal of Social Psychology, 1981, 20. – P. 171-180.

[18]Mazzella, C., Durkin, K., Cerini, E., & Buralli, P. Sex-role stereotyping in Australian-television advertisements, Sex Roles, 1992, 26. – P. 243-259.

[19]Mwangi, M. Gender roles portrayed in Kenyan television commercials. Sex Roles, 1996, 34. – P. 205-214.

[20]Gilly, M. Sex roles in advertising: A comparison of television advertisements in Australia, Mexico and the United States. Journal of Marketing, 1988, 4. – P. 75-85; Kolbe, R., & Langefeld, C. Appraising gender role portrayals in TV commercials. Sex Roles, 1993, 28. – P. 393-417.

[21]Rak, D., & McCullen, M. Sex role stereotyping in television commercials: A verbal response mode and content-analysis. Canadian Journal of Behavioural Science, 1987, 19. – P. 25-39.

[22]Furnham, A., & Voli, V. Gender stereotypes in Italian television advertisements. Journal of Broadcasting and Electronic Media, 1989, 33. – P. 175-185.

[23]Furnham, A., & Bitar, N. The stereotyped portrayal of men and women in British television advertisements. Sex Roles, 1993, 29. – P. 297-310; Furnham, A., & Skae, E. Changes in the stereotypical portrayal of men and women in British television advertisements. European Psychologist, 1997, 2. – P. 44-51.

[24]Neto, Felix and Pinto, Isabel. Gender stereotypes in Portuguese television advertisements. In Sex Roles: A Journal of Research, July, 1998. – http://www.findarticles.com/p/articles/mi_m2294/is_n1-2_v39/ai_21136467

[25]Gilly, M. Gender roles in advertising: A comparison of television advertisements in Australia, Mexico, and the United States. In Journal of Marketing, 1988, 52. – P. 75-85; Mazzella, C., Durkin, K., Cerini, E., & Buralli, P. Sex-role stereotyping in Australian television advertisements. In Sex Roles, 1992, 26. – P. 243-259.

[26]Furnham, Adrian. Gender role stereotyping in advertisements on two British radio stations. – http://www.findarticles.com/p/articles/mi_m2294/is_1_40/ai_54250825/print

[27]Furnham, A., & Schofield, S. Sex role stereotyping in British radio advertisements. British Journal of Social Psychology, 1986, 25. – P. 165-171.

[28]Hurtz, W., & Durkin, K. Gender role stereotyping in Australian radio commercials. Sex Roles, 1997, 36. – P. 103-114.

[29]Furnham, Adrian. Gender role stereotyping in advertisements on two British radio stations. – http://www.findarticles.com/p/articles/mi_m2294/is_1_40/ai_54250825/print

[30]Craig, R. Stephen. The Effect of Television Day Part on Gender Portrayals in Television Commercials: A Content Analysis, in Sex Roles 26(5/6), 1992. – P, 197-211. – http://www.aber.ac.uk/media/Students/lmg9309.html

[31]Mulvaney, Becky Michele. Gender Differences in Communication: An Intercultural Experience. – Copyright 1994 by Becky Mulvaney: <http://feminism.eserver.org/gender-differences.txt>; See also Lakoff, Robin. Language and Women's Place. – New York: Harper & Row, 1975; Arliss, Laurie P. Gender Communication. – Englewood Cliffs, NJ: Prentice Hall, 1991. – P. 12-26.

[32]Arliss, Laurie P. Gender Communication. – Englewood Cliffs, NJ: Prentice Hall, 1991. – P. 32-33.

[32]Gilligan, Carol. In a Different Voice: Psychological Theory and Women's Development. – Cambridge, MA: Harvard Univ. Press, 1982.

[33] Quoted in Johnson, Fern. As seen on TV: Take Care of Me Twins vs Electronic Karate Fighters. –http://www.clarku.edu/activelearning/departments/english/johnson/johnsonD.cfm