1. Every market can be divided ... segments.
2. It's necessary to compare product... quality and quantity.
3. A difference ... price distinguishes your product.
7. Выписать из текста предложения с модальными глагола: или их эквивалентами;
8. Выписать из текста 3 прилагательных и образовать степени сравнения.
9. Задать как можно больше вопросов к следующему предложению:
Marketing experts have developed techniques for determining the needs of prospective customers.
10. Перефразировать предложения, употребив пассивный залог, где это возможно:
1. A marketer must determine what customer needs are.
2. A manager develops a new product.
3. Market segmentation must never stop.
11. Переведите на русский язык следующие термины:
Вариант 8
1. Прочитать и перевести текст "What is accounting?"
Accounting has been called "the language of business". Perhaps a better term is "the language of financial decisions". The better you understand the language, the better you can manage the financial aspects of living. Personal financial planning, investments, loans, car payments, income taxes, and many other aspects of daily life are based on accounting.
Accounting is the system that measures business activities, processes that information into reports, and communicates these findings to decision makers. Financial statements are documents that report on an individual's or an organization's business in monetary amounts.
Is our business making a profit? Should we start up a new Ike of women's clothing? Are sales strong enough to warrant opening a new branch outlet? The most intelligent answers to business questions like these use accounting information. Decision makers use the information to develop sound business plans. As new programs affect the business's activities, accounting takes the company's financial pulse beat. The cycle continues as the accounting system measures me results of activities and reports the results to decision makers.
Bookkeeping is a procedural element of accounting as arithmetic is a procedural element of mathematics. Increasingly, people are using computers to do much of the detailed bookkeeping work at all levels - in households, business, and organizations of all types.
2. Ответить письменно на следующие вопросы:
3. Найти в тексте производные от следующих слов:
a house
to account
to keep
to pay
active
4. Заполнить пропуски английскими эквивалентами слов:
| 1. Decision makers .... the information to develop sound ... 2. Persona! financial planning, ..., car payments, ... are based on accounting. | использовать бизнес-план кредит |
5. Выписать из текста и определить функцию причастия настоящего,
прошедшего времени, герундия.
6. Вместо пропусков вставить один из предлогов: into, on, of, in.
1. Accounting is the system that measures business activities, processes that information... reports, and communicates these findings to decision makers.
2. Bookkeeping is a procedural element ... accounting as arithmetic is a procedural element of mathematics.
3. People use accounting information ... day-to-day affairs to manage their bank accounts.
7. Выписать из текста предложения с модальными глаголами или их эквивалентами.
8. Выписать из текста 3 прилагательных и образовать степени сравнения.
9. Задать как можно больше вопросов к следующему предложению:
The most intelligent answers to business questions use accounting information.
10. Перефразировать предложения, употребив пассивный залог, где это возможно:
1. A lot of people use computers to do much of the bookkeeping work.
2. Accounting takes the company's financial pulse beat.
3. Accounting system measures the results of activities
11. Переведите на русский язык следующие термины:
1. managing director
2. board meeting
3. extra cost
4. Export Manager
5. Store Manager
6. participate in
7. card
8. list of products
9. draw up an agreement
10. supplier
Вариант 9
1. Прочитать и перевести текст "English commercial banks".
The English commercial banks have branches in all the major towns and a similar structure and mode of working is common to them all. The owners are me shareholders. At the outset they provide the necessary capital. They are all organized on the joint stock principle and are registered public companies.
The Chairman and Board of Directors., are elected by the ordinary shareholders at the Annual General Meeting and are responsible for the efficient management of the bank. The Board concerned with the over-all policy of die bank and the major decisions which put that policy into effect
The Board will appoint a Managing Director who is directly responsible to them and a member of the Board. They will also appoint the most senior executives, who in turn appoint the rest of the clerical staff, who will be responsible in different, capacities for the day to day running of the bank.
The essence of a bank's activities is the collection of deposits through current accounts and deposit accounts and the use of these funds to provide loans or funds for investment. The current account is the one commonly held and is drawn upon by chouse and standing orders. The deposit account is more in the natural of a savings account. The pattern of investments, which a bank decides upon is crucial because on the one hand, the bank must use the funds wisely to make a profit and on the other funds must be available for depositors to withdraw when they wish to do so.
2. Ответить письменно на следующие вопросы:
1. Who owns the English commercial bank?
2. How does a bank start?
3. What are the bank's main activities?
3. Найти в тексте производные от следующих слов:
to meet
a share
to work
to manage
active
4. Заполнить пропуски английскими эквивалентами слов:
| 1. The Board will appoint... who is directly... to them. 2. ... is the one commonly held and is draw upon by ... and standing orders. | управляющий директор ответственный текущий счёт чеки |
5. Выписать из текста и определить функцию причастия настоящего,
прошедшего времени, герундий.
6. Вместо пропусков вставить один из предлогов: in, for, on, by.
1. ... the one hand, the bank must use the funds wisely to make a profit.
2. The Chairman, and Board of Directors are responsible... tie efficient management of the bank.
3. The Chairman is elected... shareholders.
7. Выписать из текста предложения с модальными глаголами или их эквивалентами.
8. Выписать из текста 3 прилагательных и образовать степени сравнения.
9. Задать как можно больше вопросов к следующему предложению:
The English commercial banks are organized on the joint stock principle and are registered public companies.
10. Перефразировать предложения, употребив пассивный залог, где это возможно:
1. The Board appoints a Managing Director.
2. At the outset they provide the necessary capital.
3. The deposit account is more in the natural of a savings account.
11. Переведите на русский язык следующие термины:
1. partnership
2. Sales Manager
3. Managing Director
4. apply
5. represent
6. transfer
7. cancellation
8. marketing department
9. deal
10. include
Вариант 10
I. Прочитать и перевести текст "Patterns of foreign trade".
Currently, foreign firms’ can participate in Russian market in a number of ways.
These include direct sales, trade through agents* production cooperation, the signing of licensing agreements, the creation of joint ventures.
Direct Sales.
The most common means of doing business with Russia is through straight sales of foreign goods m exchange for foreign currency or Russian produced commodities (countertrade).
In a countertrade transaction the Seller agrees to take fill] or partial payment in goods.
Countertrade covers barter, counter purchase, buyback.
A barter deal involves an exchange of goods to an equal value. As a rule, little or no currency is involved.
Counter purchase refers to short and medium-term transactions. The Western Seller commits himself to purchase an agreed value of me Buyers products to help finance the original sale. The counter purchase element of a contract may be about 10 per cent of the total contract value.
Buyback refers to long-term contracts and is connected with the development projects supported with huge credits. Buyback involves two phases, one for the delivery of equipment to the Buyer and a second for me delivery of me end product to the Seller.
Foreign Economic Restructuring has affected the conduct of foreign trade, the banking system and the role of the Russian enterprise in the economy.
The main points of the foreign trade reform are:
- enterprises now have the right to conduct foreign trade;
- industrial enterprises;
- greater emphasis is made on exports and word marketing technique,
- inward investment by means of joint ventures is encouraged.
2. Ответить письменно на следующие вопросы:
1. How can foreign firms participate in Russian market?
2. What is the main deal of barter?
3. What is the most common means of doing business with Russia?
3. Найти в тексте производные от следующих слов:
to purchase
to agree
a party
long
to develop
4. Заполнить пропуски английскими эквивалентами слов:
| 1. The counterpurchase element of a contract may be ... 10 per cent of the ... contract value. 2. In a ... transaction the Seller agrees to take full or ... payment in goods. | около, приблизительно общая встречная торговля частичная |
5. Выписать из текста и определить функцию причастия настоящего,
прошедшего времени, герундия.
6. Вместо пропусков вставить один из предлогов: in, into, of, on.
2. Foreign Economic Restructuring has affected the role ... the Russian enterprise in the economy.
3. Can foreign firms participate ... Russian market?
7. Выписать из текста предложения с модальными глаголами или их эквивалентами.
8. Выписать из текста 3 прилагательных и образовать степени сравнения.
9. Задать как можно больше вопросов к следующему предложению:
Buyback refers to long-term contracts and is connected with me development projects.
10. Перефразировать предложения, употребив пассивный залог, где это
возможно:
1. A barter deal involves an exchange of goods to an equal value.
2. Enterprises have the right to conduct foreign trade.
3. Countertrade covers barter, counterpurchase, buyback.
11. Переведите на русский язык следующие термины:
1. depend on
2. make appointments
3. build into the price
4. Marketing Manager
5. Goods Expert
6. long-term agreement
7. authorization
8. enterprise
9. to go over
10. preliminary
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по дисциплине «Физическая культура»
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