МИНИСТЕРСТВО ОБРАЗОВАНИЯ РОССИЙСКОЙ ФЕДЕРАЦИИ
ВСЕРОССИЙСКИЙ ЗАОЧНЫЙ ФИНАНСОВО-ЭКОНОМИЧЕСКИЙ ИНСТИТУТ
АНГЛИЙСКИЙ ЯЗЫК
ДЛЯ БУДУЩИХ ЭКОНОМИСТОВ
Учебно-методическое пособие
Для студентов I курса, обучающихся
по направлениям 521600 «Менеджмент» (бакалавр),
521600 «Экономика» (бакалавр)
МОСКВА 2011
Учебно-методическое пособие составил:
специалист по УМР Галанов Н.В.
Учебно-методическое издание одобрено на заседании
Научно-методического совета ВЗФЭИ
Проректор, председатель НМС, профессор Д.М. Дайитбегов
Содержание
Введение………………………………………………………………………...…5
Unit 1. Organisational structure …………………………………………...………6
Part 1…………………………………………………………………………..6
Part 2…………………………………………………………………………..8
Part 3……………………………………………………………………...….10
Unit 2. Microeconomics ……………………………………………….…………11
Part 1……………………………………………………………………..…..11
Part 2………………………………………………………………………....13
Part 3………………………………………………………………………....15
Unit 3. Supply and demand ………………………………………………………16
Part 1………………………………………………………………………....16
Part 2……………………………………………………………………..…..19
Part 3………………………………………………………………………....21
Unit 4. Market failure ……………………………………………………….……22
Part 1……………………………………………………………………..…..22
Part 2………………………………………………………………………....24
Part 3……………………………………………………………………...….26
Unit 5. Budget…………………………………………………………………….27
Part 1………………………………………………………………….……..27
Part 2…………………………………………………………………….…..29
Part 3………………………………………………………………………...31
Unit 6. Monetary policy ……………………………………………………….…32
Part 1………………………………………………………………………...32
Part 2………………………………………………………………………...34
Part 3……………………………………………………………………..….36
Unit 7. Inflation………………………………………………………………...…37
Part 1………………………………………………………………….……..37
Part 2………………………………………………………………………...39
Part 3……………………………………………………………………..….71
Unit 8. Marketing and sales ………………………………………………………42
Part 1………………………………………………………………………....42
Part 2………………………………………………………………………....44
Part 3……………………………………………………………………...….47
Unit 9. Price…………………………………………………………………….…48
Part 1………………………………………………………………..………..48
Part 2………………………………………………………………………...50
Part 3………………………………………………………………………...53
Unit 10. Market………………………………………………………………...…54
Part 1………………………………………………………………….……..54
Part 2…………………………………………………………………….…..56
Part 3………………………………………………………………………...58
Полезные фразы для написания письма……………………………………….59
Словарь………………………………………………………………………..….64
Список литературы………………………………………………………..…….70
Введение
Пособие разработано на основе современных аутентичных материалов и является профессионально ориентированным. Особое внимание уделяется экономической лексике.
В пособии приводятся упражнения на развитие таких видов речевой деятельности как говорение, аудирование, чтение и письмо. В конце пособия приведены полезные фразы для написания письма, а также словарь экономических терминов. При выполнении заданий, следует использовать указанные компьютерные обучающие программы, приведенные в списке литературы.
После прочтения текста и его обсуждения требуется высказать собственное мнение по содержанию текста. В упражнениях использованы слова для активного усвоения.
Данное учебно-методическое пособие может быть использовано как при работе в аудитории, так и для дистанционного обучения и индивидуальной работы.
Пособие может быть использовано на занятиях по английскому языку на 1 курсе бакалавриата.
Unit 1
Part 1
Прочитайте и переведите текст.
1. Organisational structure
Every organisation made up of more than one person will need some form of organisational structure.
The way in which a company is organised can be illustrated for a packaging company. The company will be owned by shareholders that choose directors to look after their interests. The directors then appoint managers to run the business on a day-to-day basis. The Managing Director has the major responsibility for running of the company, including setting company targets and keeping an eye on all departments.
The Distribution Manager is responsible for controlling the movement of goods in and out of the warehouse, supervising drivers and overseeing the transport of goods to and from the firm.
The Production Manager is responsible for keeping a continuous supply of work flowing to all production staff and also for organising manpower to meet the customers' orders.
The Sales Manager is responsible for making contact with customers and obtaining orders from those contacts.
The Company Accountant controls all the financial dealings of the company and is responsible for producing management accounts and financial reports.
Other organisations will have different structures. For example most organisations will have a marketing department responsible for market research and marketing planning. A customer services department will look after customer requirements. A human resources department will be responsible for recruitment and selection of new employees, employee motivation and a range of other people focused activities. In addition there will be a number of cross-functional areas such as administration and Information Technology departments that service the functional areas of the company. These departments will provide back up support and training.
Organisations are structured in different ways:
1. by function as described above,
2. by regional area - a geographical structure e.g. with a marketing
manager North, marketing manager South etc.,
3. by product e.g. marketing manager crisps, marketing manager drinks, etc.,
4. into work teams, etc.,
Reporting in organisations often takes place down the line. An employee might be accountable to a supervisor, who is accountable to a junior manager, who is then accountable to a senior manager - communication and instructions can then be passed down the line.
1. Соотнесите слова и их определения.
| 1. shareholder | a. someone whose job is to manage part or all of a company or other organization |
| 2. market | b. someone who owns shares in a company or business |
| 3. accountant | c. the job of hiring people |
| 4. recruitment | d. a place to buy and sell things |
| 5. manager | e. someone whose job is to keep and check financial accounts |
2. Переведите следующие слова и выражения на английский язык.
| 1. руководитель отдела продаж | 6. назначать |
| 2. начальник отдела сбыта | 7. отдел информационных технологий |
| 3. рабочая группа | 8. отдел обслуживания клиентов |
| 4. руководитель отдела маркетинга | 9. начальник производственного отдела |
| 5. акционер | 10. получать заказы |
3. Переведите следующие слова и выражения на русский язык.
| 1. provide back up support | 6. organisational structure |
| 2. employee | 7. work teams |
| 3. senior manager | 8. shareholder |
| 4. junior manager | 9. human resources department |
| 5. set company targets | 10. market research |
4. Выберите правильный вариант ответа.
1. …….controls all the financial dealings of the company.
a) Senior Manager b) Accountant c) Sales Manager
2. The ……. is responsible for keeping a continuous supply of work flowing to all production staff.
a) Production Manager b) Sales Manager c) Distribution Manager
3. The ……. has the major responsibility for running of the company.
a) Distribution Manager b) Managing Director c) Production Manager
4. A human resources department is responsible for recruitment of new ……..
a) employers b) directors c) employees
5. A marketing department is responsible for ………
a) recruitment b) market research c) promotion
5. Ответьте на вопросы.
1. What is organizational structure?
2. Who are directors chosen by?
3. What is the function of a human resources department?
4. What are the main departments needed for a company to function properly?
5. What department is responsible for servicing the functional areas of the company?
6. Выполните КОПР №2 «Группа времен Simple», подтемы «Настоящее простое (Present Simple)», «Прошедшее простое (Past Simple)».
Part 2
1. Прочитайте незнакомые слова перед прослушиванием текста.
May I take a message? – Могу я что-либо передать?
software products – программные изделия
after-sales service – гарантийное и постгарантийное обслуживание
2. Прослушайте текст «Business Communications» (для прослушивания кликните один раз на приведенную ниже ссылку, удерживая клавишу «Ctrl», после загрузки страницы нажмите на кнопку проигрывателя).
Ссылка для прослушивания: http://esl-lab.com/tc1/tc1.htm
3. Выберите правильный вариант ответа.
1. Why can't Elaine Strong answer the phone?
A. She's in a meeting
B. She's out of the office
C. She's talking with another customer
2. What does caller want the secretary to send?
A. information on after-sales service
B. a picture of the newest computers
C. a list of software products
3. What time should the secretary send the material?
A. 2:30 PM
B. 3:30 PM
C. 5:00 PM
4. What is the caller's name?
A. Cordell
B. Kordel
C. Kordell
5. What is the caller's telephone number?
A. 560-1287
B. 560-1828
C. 560-2187
4. Выразите свою точку зрения.
1. An automobile company decides to open a new dealership in a foreign country. The manager is asked to choose all the possible positions and vacancies for a new dealership. What staff should be hired, what departments should be established?
2. You are an applicant at the interview applying for a position of human resources manager at a clothes shop. You are asked to enumerate the responsibilities of a distribution manager, production manager, sales manager and an accountant. What responsibilities can you mention?
3. Do you think working abroad is essential for a successful career? Why / Why not?
При ответе используйте фразы:
| To my mind … | In my experience … |
| In my opinion … | As far as I understand … |
| On the one hand, …on the other hand | From my point of view … |
| If my memory serves me right … | If I am not mistaken … |
| It seems to me that … | Personally, I think … |
| My personal view is that … | I am sure/certain/convinced that … |
| The fact is that … | This proves that … |
| It is obvious that … | There is no doubt that … |
Part 3
Ответьте на письмо, используя нижеприведенные задания. Используйте раздел «Полезные фразы для написания письма» приведенный в конце пособия. При написании ответа используйте нижеприведенное письмо в качестве образца.
You are a Director of Sales department. One of your salesmen sent you a request for promotion to the position of a sales manager. Your task is:
a) thank Mr. Watkins for his letter;
b) express Mr. Watkins the idea that you agree with his request to promote him to the position of a sales manager and give reasons for that;
c) settle the time for meeting in order to discuss all the details.